Audience Intelligence


Eliminate the guesswork. In-house analysts deep dive into your audience data, validate existing audience segments, identify your ideal customer persona, and identify new segments to target.

Personalize Content Based on Audience Intelligence


Let us build a data-driven content strategy that empowers your brand to create content that resonates with your targets persona segments.

Audience Intelligence delivered by market researchers and content strategists

Let the People Pattern services team act as an extension of yours. Develop a more targeted marketing strategy by leveraging our analysts to help you navigate the best in class audience intelligence.

Inventive problem solving with data driven insights


Whether you are looking to acquire new markets and customers or you are working to target your existing customer base, we believe you don't have to choose between inventive problem solving and strategy based on research and data. We always bring a measure of both. Together, we will work to develop deep insights based on audience intelligence and data driven marketing strategies to deliver the right content to the right people.


The People Pattern services team brings market research experience, exploratory data science, strategy and content development, combined with the best technology available to develop the most accurate audience intelligence. We help our clients and partners develop data driven marketing strategies that provide lift and targeting messaging. We develop accurate audience intelligence and marketing insights in days not months.

Customer Acquisition

(Lead Gen)


We'll show you how to target your audience or competitor audiences across demographic or psychographic attributes. Develop qualified leads through more accurate targeting.

Influencer Identification and Activation


Amplify marketing efforts by connecting to influencers and advocates who can organically extend your brand's reach.

Enrich First-Party Data


Enrich the customer data trapped within your CRM or DMP by stitching social handles to those records. This enables you to develop insights for your customer based on public data.

Client Service


Train, support, plan and measure resources to ensure that your software investment increases in relevance and value. With both remote and onsite training options our team is ready to help you get the most out of People Pattern.

So much appreciation for the folks at People Pattern.  They go above and beyond 100% of the time.


– Jessica Kirkwood, Chief of Staff, Matchfire

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