A new way to develop traditional marketing insights

Understand your audience

People Pattern will analyze your audience and enrich them with demographic and psychographic attributes.

Expand your target

Use audience intelligence and look-alike modeling to expand your target audience by 10x.

Analyze a competitor

Compare your loyal audience, messaging and overlap with one or more direct competitive brands.

Develop a strategy

Get a profile of your top audience personas and use hashtags and content that resonate with them to develop and iterate on your marketing strategy.

Enrich your data

Leverage People Patterns rich and simple web service APIs to pull enriched audiences and insights directly into your in-house tools and products.

Your audience is developed from up to three primary sources

The People Pattern Audience Intelligence platform was designed to provide the most clean, accurate and compliant profile-level data and analytics in the most flexible manner. Reducing time to insights through rich reporting and enabling quicker action on true market intelligence.

The audience data is then normalized and analyzed

Machine learning & “human in the loop” techniques are used to give structure to unstructured documents such as Tweets, Facebook wall comments, Instagram posts, blog posts and customer reviews.  Other Methods include classification, regression, clustering, factor analysis, label propagation and topic modeling.

People Pattern uses social data to develop audience intelligence based on real people and real conversations.

To produce in-depth audience intelligence
PDB

A compilation of 300+ million portraits (and growing) that have demographic, psychographic, behavioral & sentiment attributes available to help you define your audience.

Social Channels

Build an audience from social profiles. Use followers of one or more brands, or people actively involved in a conversation using #hashtags.

First Party Data

Import your data with social handles to enrich them with actionable attributes, or use people patterns proprietary stitching service to match your customer data to social handles first.

Visualize your audience

Surface immediate demographic, psychographic and behavioral insights and compare to benchmarks for your brand and your competitors.

Develop a cross-network analysis

Combine social profiles from across multiple social networks into a singular audience.  Take action on insights that represent your true audience by combining them from across channels psychographic attributes.

Decrease time to insights

Get prepackaged insights about your audience by using Reports.  Reports run more complex models on your audience to produce unique insights in a preformatted presentation.

Validate your strategy

Use detailed enrichments and examples as specific as individual social profiles and posts, along with their enriched attributes, to back up your presentation and derived insights.

Embedded audience intelligence (API)

Delivering actionable insights via real-time web services the People Pattern APIs provide opportunities to embed audience intelligence into existing workflows or to enrich person records on other 3rd party systems.

The most precise people data, empowering your business

Exposing search and lookup access to the Portrait DB as well as access to People Patterns proprietary stitching services and enrichment models these APIs allow for easy inclusion into existing business workflows.

Covering the whole social universe

Consisting of over 300 million individuals with connected profiles across all the top social channels, the People Based Dataset includes predicted demographics, interests and behavioral attributes but also provides ad hoc analysis on any active social audience.  Used to generate an understanding of a target audience, develop look-a-like audience or discover new characteristics about a predefined audience

Totally nerding out on @PeoplePattern - killer audience analysis tool! Amazing insights! #SocialMediaMarketing

 

– Elena A. Harper, Digital Marketing Director, LEWIS Pulse

get started

Welcome to the edge of the future.

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Suite #1A

Austin, Texas 78702

 

512-499.0989

hello@peoplepattern.com

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