Audience Intelligence Based on People and Science - Overview 2016

Harnessing the Explosive Growth of Unstructured Data

According to IBM, “Everyday, we create 2.5 quintillion bytes of data – so much

that 90% of the data in the world today has been created in the last two years

alone.” The full value of your audience is largely untapped, locked in this unstructured

data. People Pattern gives structure to the unstructured data.

Find Your People Pattern

Existing social listening platforms focus on the conversations about a brand and not on the people behind those conversations. As a result, brands have a shallow understanding of their audience’s interests, values and cultural relevance. Frankly, these platforms lack the data science rigor needed for trusted audience insights.

What They Say Doesn’t Matter if You Don’t Know Who They Are

Social data is inherently noisy. People Pattern’s mission is to provide the most clean, accurate and compliant profile-level data and analytics in the most flexible manner. Using semi-supervised machine-learned classifiers, People Pattern predicts demographics, psychographics and digital behaviors across an audience to empower marketing efforts. Classifiers predict attributes on the individual level to add structure and insight into your audience.

Data Science + Marketing Savvy

By matching the rigor of traditional market research with proven data science, People Pattern helps you construct your audience ethnography in a fraction of the time.

16 Billion Unstructured Posts

Audience Focus

Ken Cho founded People Pattern in 2013 because he was frustrated with the lack of audience insights from social data - basic demographic analytics were unavailable.

Real Science

Jason Baldridge, co-founder and Chief Scientist, and his data science team are responsible for developing the core algorithms that dissect & classify audiences. He is a former professor of Computational Linguistics at the University of Texas at Austin where his core research interests were formal and computational models of syntax, probabilistic models of both syntax and discourse structure, and machine learning for natural language tasks in general.

Scale, Precision & Integration

The result of the mind meld: The Portrait DB – a compilation of 300+ million portraits (and growing) that have demographic,

psychographic, behavioral & sentiment attributes available to help you define the audience that you are looking for. Machine learning & “human in the loop” techniques were used to give structure to 16 billion unstructured documents such as Tweets, Facebook wall comments, Instagram posts, blog posts and customer reviews.

Audience Focus

Ken Cho founded People Pattern in 2013 because he was frustrated with the lack of audience insights from social data - basic demographic analytics were unavailable.

Real Science

Jason Baldridge, co-founder and Chief Scientist, and his data science team are responsible for developing the core

algorithms that dissect & classify audiences. He is a former professor of Computational Linguistics at the University of Texas at Austin where his core research interests were formal and computational models of syntax, probabilistic models of both syntax and discourse structure, and machine learning for natural language tasks in general.

Scale, Precision & Integration

The result of the mind meld: The Portrait DB – a compilation of 300+ million portraits (and growing) that have demographic, psychographic, behavioral & sentiment attributes available to help you define the audience that you are looking for. Machine learning &

“human in the loop” techniques were used to give structure to 16 billion unstructured documents such as Tweets, Facebook wall comments, Instagram posts, blog posts and customer reviews.

Ways People Pattern Impacts Marketing

People Pattern helps marketers understand the PEOPLE behind their brand conversations, identify high-impact audience segments and move beyond simple social media vanity metrics to ever-more sophisticated ways of analyzing, targeting and activating them.

How to Work with People Pattern
How Brands Win with People Pattern

People Pattern offers several starting points to assemble your audience. By using either third or first party data, clients can leverage the massive quantity of publicly available data to understand, message and engage their social audiences.

START WITH 3RD PARTY DATA

To drive awareness of a newly launched breakfast product, McDonald’s capitalized on publicly available social data to gather insights and deploy a campaign against a targeted new persona. McDonald’s utilized a promoted tweets strategy on Twitter to reach their key persona segment within Detroit, Michigan and saw an 11.5% average engagement rate and 11% click-through rate (vs 1.2% benchmark), while also hitting 88% of the tailored targeted audience. “People Pattern hit a grand slam.” – Don Thompson, CEO of McDonald’s

START WITH 1ST PARTY DATA

Campbell’s had first party data via an in-house email list but needed People Pattern to deliver more information on the social behaviors of their audience. People Pattern’s profile stitching algorithm allowed Campbell’s to append third party social media data and insights to individuals subscribed to their monthly enewsletter. The insights enabled Campbell’s develop more personalized segmentation and bolster outreach efforts

Positive Customer Feedback

People Pattern is a leader in audience intelligence and continues to build a strong reputation in the marketing technology space.

About People Pattern

People Pattern supplies the most refined social profile data and meaningful audience insights to the world’s biggest brands. Via semi-supervised machine-learned algorithms and natural language processing, People Pattern turns vast, messy public expression into actionable persona sets, helping brands gain an edge in the race to win, retain and serve customers.

People Pattern Headquarters

501A Pedernales Street

Austin, Texas 78702, USA

hello@peoplepattern.com

 

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Welcome to the edge of the future.

501 Pedernales St.

Suite #1B

Austin, Texas 78702

 

512-499.0989

hello@peoplepattern.com

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