Social data is not only unstructured but also very noisy. Current social analytics tools measure conversations and do not glean actionable insights. People Pattern's audience intelligence helps marketers understand the people behind their brand conversations.
Natural language processing and semi-supervised machine-learned classifiers predict demographic, psychographic and behavioral attributes on individuals and add the structure to social data needed to find actionable signals and segmentation opportunities.
People Pattern provides the most accurate, scalable and compliant profile-level data in the industry. You now have access to 300 million individuals to help build the right audience for:
• Market Research
• Persona Development
• Lead Generation
• Influencer Identification
• Data Enrichment
• Content Strategy
• Media Planning
You can find your People Pattern through our SaaS platform, APIs or through our team of research analysts.
1st Party Data
Email House Lists
300M Search Portraits
New Segmentation with Personalized Content
Who is my existing digital audience?
Identify high-value personas and key segments. Perform competitive analysis.
How can I make my first-party data more actionable?
“Stitch” first-party data with third-party data to identify additional attributes and behaviors for existing customers. Find look-a-like audience with similar attributes.
Who in my audience matters most? And how can I find them?
Identify top prospects, brand advocates and industry influencers?
Now what? How do I
reach my high value
Given People Pattern insights,
personalize messaging and activate
target audiences with high precision.
“Went through official training of @PeoplePattern and I am overwhelmingly impressed. If you aren’t using the platform, you are not winning.” - Michael Brito
501A Pedernales Street
Austin, Texas 78702, USA