Traditional methods of developing marketing insights do not have reliable data. Modern social platforms are a source of open and unbiased customer opinions about brands and brand loyalty. Current social marketing tools analyze the CONVERSATIONS about a brand and provide little understanding of their audiences. These listening platforms lack audience insights and we market to people not to conversations.
At People Pattern we believe that the next generation of marketing intelligence is marketing insights based on social data. Applying rigorous data science, People Pattern helps marketers understand the PEOPLE behind their brand conversations, identify high-impact audience segments and move beyond vanity metrics to evermore sophisticated ways of analyzing, targeting and activating them.
With a strong background in experimental research our data scientists are able to work with the output of models flexibly and fine tune the models as needed. Such as determining the perfect balance between precision and recall to provide the most accurate person level predictions.
We use a rigorous process of maintaining and managing an immense data set to train our models on, which allows us to bring in more advanced learning methods that leverage larger and deeper levels of data. And by continuously retraining our models we make sure our insights are as accurate as can be.
Develop a strategy based on your customers’ language and content they are actively sharing. Reach your target audience directly on social platforms.
Achieve marketing objectives using more accurate targeting.