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People Pattern automates the collection & analysis of data to understand and activate your audience
The platform
Let science drive your strategy. The People Pattern platform builds individual-based datasets to help you understand & identify high impact segments. Because it's worth it to know your audience.
People Pattern's Platform:
Mine
Builds robust views of your audience by stitching open social media data to client operational data such as house files and customer loyalty records
Segment
Dissects & classifies your audience(s) across demographic, psychographic, sentiment & intent to identify and extend vital personas
Target
Turns audience and topic data into prescriptive messages to activate audiences by better targeting engagement, offers & services
We deliver the right message, to the right people, at the right time.
With People Pattern you can:
Enhance customer data with social profiles & content; add demographic, psychographic, sentiment & intent classifiers
Identify hidden personas using cluster analysis and topic modeling
Discover prospective customers that look like your existing customer
Execute real-time marketing research and loyalist/dissenter engagement
The science
Let the science of predictive analytics, natural language processing, and machine learning inform your strategy.
The People Pattern Advanced Analytics Process
Start
Open & Proprietary Data
Obtain operational client data and relevant social media conversations about your brand & competitors
Data Normalization
Achieve data uniformity (e.g. de-dupe, misspellings, language identification)
Profile Stitching
Disambiguate unified social media profiles using rule-based & clustering algorithms creating the People Pattern user object
Predictive Modeling
Semi-supervised classification: Flat & hierarchical classification, label propagation
Exploratory Data Analysis
Unsupervised modeling: Topic modeling, clustering, factor analysis, latent variable modeling
Audience Dashboard
Visualizations of audience subsegments, personas, and topics to help decide which one(s) to engage
Target & Positioning
Establish a differentiated position for a product or service in relation to your competition using omni-channel engagement (e.g. social ads, apps & email targeting)
Blog
April 10, 2014

Co-Founder and Chief Scientist Jason Baldridge provides an informative tutorial on practical sentiment analysis, natural language processing, and semi-supervised learning. Learn how your company can leverage the crowd for sentiment analysis of structured and un-structured content.

April 10, 2014

Elias Ponvert, Director of Data Science at People Pattern, explores unsupervised parsing

April 1, 2014

Data Science has become key to bread and butter business of industries across the board


View more posts
About us
Ken Cho
Co-founder & CEO
Jason Baldridge
Co-founder & Chief Scientist
Stephen Tarleton
VP of Sales and Marketing
Scott Martin
Director of Application Development
Elias Ponvert
Director of Data Science
Joey Frazee
Senior Data Scientist
Allison Squires
Manager of Strategy & Analytics
Jonathan Haar
Application Developer
Contact us
More Information
Our Address
People Pattern
501A Pedernales St
Austin, TX 78702
USA
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Work with us
People Pattern is currently hiring in multiple areas: Data Science, Big Data, Engineering, Analytics, Business Development, Media and Marketing. We look to hire the intellectually curious, with relevant experience and credentials, who are also cultural fits. If interested in a career at People Pattern, email work@peoplepattern.com, including a link to your LinkedIn profile.