Audience intelligence based on people and science
Armed with insights from People Pattern, marketers are emboldened to create inspired content that drives favorable business outcomes
Find the top accounts that your audience follows and detect everyday influencers within your network using semi-supervised classification .
Data-driven persona segmentation based on open & proprietary data to understand who your customers are and how they differ from competitors and market norms.
Activate your high-value segments and extended look-a-like fans through tailored audiences across your digital marketing channels.
We deliver the right message, to the right people, at the right time.
The full value of your audience is largely untapped, locked in unstructured data found on social networks.
Existing social data platforms lack the rigor and actionability needed to re-engage and augment client databases.
Brands have a shallow understanding of their audience’s interests, values and cultural relevance.
Marketers need to know WHO is talking in a way that allows them to be more targeted, timely and powerful.
Let the science of predictive analytics, natural language processing, and machine learning inform your strategy.
The People Pattern Advanced Analytics Process
Open & Proprietary Data
Obtain operational client data and relevant social media conversations about your brand & competitors
Achieve data uniformity (e.g. de-dupe, misspellings, language identification)
Disambiguate unified social media profiles using rule-based & clustering algorithms creating the People Pattern user object
Semi-supervised classification: Flat & hierarchical classification, label propagation
Exploratory Data Analysis
Unsupervised modeling: Topic modeling, clustering, factor analysis, latent variable modeling
Visualizations of audience subsegments, personas, and topics to help decide which one(s) to engage
Target & Positioning
Establish a differentiated position for a product or service in relation to your competition using omni-channel engagement (e.g. social ads, apps & email targeting)
Co-founder & CEO
Co-founder & Chief Scientist